I think what's interesting to me is I was just playing out my head like, if we like, I know we don't often speak to our competitors, but that's like Xandas, right? Clear, like strong market dominant leader for like the help desk ticketing type use case. As a result, maybe things like starting small isn't actually as doable for them because they need something to launch a dream for us. And similarly, maybe the idea of shipping to learn doesn't make sense, but as you feel the dare, they're kind of dominating the market. Whereas we're still growing up as a company. So we're just like, the learning is still this