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The Arms Race to Avoid Ultra Processed Foods
There's sort of an arms race also because as the public becomes increasingly more and more aware of the ills of ultra processed foods. So education takes us to a certain place and human frailty and weakness accounts for the rest. It's sticky to like, I don't really have a beef with foods that are obviously unhealthy but super tasty, right? But when something is wrapped up in all this healthy packaging and is sold to you as a healthy low calorie or low fat alternative, that's criminal. It's like dressing up cigarettes as healthy because they're low and used to be low tar or low nicotine, therefore they're fine.