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2070: Secrets & Confessions of a Fitness Influencer With Thomas DeLauer
Mind Pump: Raw Fitness Truth
How to Beat Your Target Audience With the Right Information
Fitness is so well, like most things are sold visually. And what tends to sell fitness to the average consumer is how good do you look? Oh, you're jacked. I'm going to listen to you versus this person over here who may be not be so jacked. So it's hard to overcome in this space because the most fit, hot looking person, they're going to get more attention faster. And so you have to beat their message. Well, that's the challenge is to beat it with the right information.
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