I think you get too close to the value for them. Like in no one, even a two X value for people is not enough. I mostly hear people say like a good rule of thumb is 10 X or at least aspiring to be a 10 X value for something. Then no one's even questioning it. You're just like, I just made a 10 X on this. Yeah. And so that's a no brainer. Right? Once you hit that in the perspective from their eyes, you're like, Oh, that's the value. right now,. if referral rock to them was, you know, $1,000 a month, maybe not... Is this worth it