How to Be More Effective in a Sales Video

The bigger the audience you're going for, the more you kind of need to dumb down your message. There's a reason why like commercials these days are just like, say any celebrities and here's a crazy CGI. You know, when I was always trained as an improviser, the audience is more intelligent than you. And that's what I do on LinkedIn too. That's what IDo with my content executives, people who run companies,. People who are on LinkedIn, they have more education than the average person. The higher level of income, the higher the level of education.