Balancing Inbound and Outbound Sales Strategies

We're in the Q2 board meeting, and we have a huge decision ahead: Who is our next sales leader? We're sifting through the candidates and one person says, ah, they're two big company. What does that mean to big company?

Jeff Perry (CRO, Carta) knew he had to check his ego at the door if he was going to find success coming from a sales org like Oracle to lead a then 50 person team at Carta.

Here's what it takes:

1. Sales ops as a trusted internal partner for sales leaders
2. Segmentation for optimal org design
3. A mix of inbound and prospecting
4. Enabling expert frontline salespeople & checking your own ego

Stay ahead of the sales trends and exceed your 2024 sales targets with this: https://clickhubspot.com/qin

The Science of Scaling is a HubSpot Original Podcast // Learn more about HubSpot for Startups // Produced by Matthew Brown