SaaStr 605: Increasing Runway Without Sacrificing Growth with Norwest Venture Partners' Sean Jacobsohn & Scott Beechuk and Andreessen Horowitz GP Kristina Shen
The Official SaaStr Podcast: SaaS | Founders | Investors
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Product-Led Growth (PLG)
Slack and Calendly are two companies that have taught us everything we know about PLG. They give away nearly 100% of their product for free, then they build this fly wheel to incentivize the system so it grows virally. Not all companies were designed to be PLG companies. There's an in-between where you can make a small investment and get a lot of the benefits out of PLG.
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