The Ride of a Lifetime by Bob Chepek

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Bob stayed on in an active role even as a new CEO, Bob Chepek came on board and everyone worked together to make sure the bus didn't crash. The vastness of the Disney ecosystem had given the company enormous power, but it also meant that when disaster struck, it struck the entire forest. Luckily, the acquisitions Bob had helped bring about meant that not every sector was equally vulnerable. On one side, elements like live experiences were suffering, while other, like streaming content could pick up the slack.

From Pixar to Marvel to Lucasfilm, Disney's Bob Iger defied expectations, acquiring world-renowned brands and meshing them seamlessly with the House of Mouse. In Part 2 of our epic conversation with Iger – Disney's executive chair and former CEO – we delve into the next phase of the process, how he helped build a diverse, sustainable ecosystem for Disney companies in the China market, and how all the lessons learned played out in the massive acquisition of 20th Century Fox.

Read a transcript of this interview at: https://mastersofscale.com/

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