The Power of Niche Marketing in Property Management

June 11, 2025

In this episode, host Pete Neubig sits down with Peter Greeves, CEO and co-founder of EJF Real Estate Services, to explore the nuances of running a successful HOA management company. Peter shares how his firm grew from a downtown D.C. startup to a major player managing 300 HOAs and over 900 single-family units. They cover the slower adoption curve in the HOA space, strategies for gaining referrals from attorneys and vendors, the role of technology and virtual assistants, and how to break into the HOA market with smaller communities. Peter also compares profit margins between HOA and SFR management and shares advice on hiring A-players and maintaining company culture during growth.