Is Your Clients Really Using Your Time?

Nigel: For a lot of our accounts, if we're talking in terms of like how we're kind of divining up like prospecting, you know, 10% to your point is always on testing. And then for like the other 90% we're looking at probably, I would probably put it at 50% lowest cost. Another 20% to cost cap and then 10% to the advantage plus because what we found with the advantage plus,. It worked great for like the first week that we launched that initial advantage plus and then it kind of tapered off. But so ash is in a great place where he's a CMO to brand right.