Work 'With' Not 'For': Creating Purpose for Associates

In 1978, Arthur Blank and his business partner Bernie Marcus were fired from the hardware store chain Handy Dan. Within a year, they co-founded The Home Depot. In his new book Good Company, Arthur shares the powerful principles that have defined his success and serve as the foundation for his diverse businesses, including the Atlanta Falcons (NFL) and Atlanta United FC (MLS). On this episode, we talk about how a values-based approach can transform companies, associates, customers and communities. Arthur's approach is a playbook for any leader who wants to build a culture that's rooted in values and powered by purpose.