From Soup to Success: Navigating Challenges in Entrepreneurship

This chapter narrates the growth of a mother-daughter soup business, emphasizing their sustainable practices and direct-to-consumer model. It explores the impacts of the COVID-19 pandemic on entrepreneurship and the necessity of adapting business strategies while maintaining core values. Additionally, the conversation touches on the evolving landscape of consumer behavior, transparency in brand communication, and the importance of resilience in entrepreneurial identity.