2min chapter

Creator Science – Learn from today's top content creators cover image

#125: Jake Thomas – How to write great YouTube titles

Creator Science – Learn from today's top content creators

CHAPTER

The Curious Desire Curious Fear Framework for Email Subject Lines

How often do you use the curiosity plus desire or fear framework for the subject lines of your emails? The problem is I try to stay within like six to eight words in a subject line so that doesn't get truncated on a mobile phone. If it's too long, if people are skimming, they're not going to see it. And two, it also might get truncated.

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