Building a Centre for Commercial Excellence

The reason why we had such high wind rates was that it was really in pound leads that was generated for us. So a customers who knew about a platform or company, our vision, and really a lined will on that - they were late in the funnel. The problem were that it wasn't really in our hands. If you really wanted to build something that scales internationally, we needed to build another engine. We came out of that process with three new functions. One was revops or commercial excellence. An other was inside sails, which is essentially the outbound sals engine we now have. And then we have proper development, which is around partnerships and merchason acquisition.