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Alex Su (Ironclad): Personal Brand + Community Playbook

BUILD with Blake Bartlett

CHAPTER

The Origin Story of Legal Tech

"I've been a content creator my entire life, even all the way back to college. But I went to law school, I practiced law and I found that it wasn't a good fit for me." "My fourth video on TikTok went massively viral and led to all sorts of good things in terms of inbound leads and things like that," he says. "[TikTok] is an app with teenagers dancing and lip syncing. And I can't use that in any way!"

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