How to Lead a Prospect to Conclude That Your Product or Service Is Necessary

This month we read How to Win Friends and Influence People by Dale Carnegie. First published in the 1930s, How to Win Friends and Influence People is one of the most popular self-help books of all time. Carnegie’s suggestions for how to achieve the title’s objective are largely based on anecdotal wisdom, but the anecdotes are numerous and often hard to argue with. While some of the advice is old-fashioned, and much of it is common sense, the vast majority of the outlayed principles have stood the test of time. In this episode we systematically discuss every major principle in the book and explain how they have applied in our own lives.

We apologize about some minor audio issues in this episode.

Show Notes

• How to Win Friends and Influence People by Dale Carnegie via Amazon

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Edited by Giacomo Guatteri

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