
[S4E1] How to Win Friends and Influence People
Business Books & Co.
How to Lead a Prospect to Conclude That Your Product or Service Is Necessary
This is honestly the thing that I am most focused on personally. I just have a breadth of knowledge about a lot of different things and my brain can spiral into different ideas. So it's something I need to be better about. Let the other person feel that the idea is his or hers. People value far more what they conclude than what they're told.
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