The Consumerization of Enterprise

Valu Biller created a heat map to show how people use the web side of their business. The company also rethought its go-to-market strategy, in line with Paul graham's idea that consumers will eventually buy products like net flicks or spotify. "I come from a bete sea ground, right? So i understand really well how to sall on line," says valu biller co-founder and COO Ravi Agrawal.