3min chapter

The ONE Thing cover image

404. Unreasonable Purpose with Will Guidara

The ONE Thing

CHAPTER

The Difference Between Service and Unreasonable Hospitality

Hospitality is the extent to which you connect meaningfully with that person as you serve them. Unreasonable hospitality is technical where you're not just being naturally and organically hospitable but you're pursuing it. The difference between hospitality and unreasonable hospitality is when a company decides that hospitality is essential to their product.

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