Michael Rodenburgh (Ipsos)
Marketing News Canada
00:00
How to Use Qualitative Techniques to Understand Consumers
Use qualitative techniques to understand what people are thinking and kind of the stuff that I just talked about. It doesn't have to be complex and formal. You can do a Google Form, you can set up something in your store, you can do intercepts. If they're like say, for example, a small CBG brand and they're launching in this, the grocery store, they're doing sampling on site and store.
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