Founder2Founder with Aaron Spivak cover image

The Relentless Drive to Win: How IQBAR Was Built One Chapter at a Time

Founder2Founder with Aaron Spivak

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Kickstarter Chronicles: Navigating Product Launch and Growth

This chapter explores the complexities of launching a product through a Kickstarter campaign, highlighting the ongoing evolution and need for customer validation. The speaker shares insights from their own journey, discussing innovative fundraising tactics, the significance of real sales data, and the challenges faced during the process. It also reflects on the strategic decisions made for product refinement and the importance of managing partnerships as the business scales rapidly.

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