I Love It. I Love It. I Love It.

The brand is a function to facilitate an emotional connection with the customer user. The more tightly you can couple to that emotion, the higher probability customers will spend more money with you and less likely they're going to churn. That's where pins was always an interesting platform for me, because it's aspiration. If you don't really go to pinchs to buy stuff,. You go to pinchers cause, i want to make a vision board. I want to it kind of ass these aspirational things versus im kind of what you have in front of you. Soi i love it. I love it. Ok, let's switch gears in two. What are your thoughts and kind of