The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

HOW TO CRACK THE CODE TO SELLING SMART INSTEAD OF JUST BEING BUSY

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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Introduction

Each of us in sales has a choice every day. Do we treat each prospect as equally likely to care and want to learn about our product, have the problem that we solve? Or do we spend time thinking like a detective? Who is most likely to have committed this crime? Who had means, motive and opportunity? Now in the US there's a big murder case that's going on today. And I've been kind of following it but not seriously until they arrest this guy.

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