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17min chapter
Is Donald Trump The Inevitable GOP Nominee?
FiveThirtyEight Politics
Analyzing the Use of Internal Polling Data in Media Criticism
This chapter discusses the topic of media criticism in relation to the use of internal polling data during an election season. It emphasizes the importance of using best practices when analyzing internal polling data and questioning the campaign's incentive for sharing their polls with media outlets. The chapter concludes with a discussion on what constitutes a good use of polling and a consensus that publishing a single article based on a leaked internal poll is a bad use.
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