Mastering Influence and Persuasion - What Would It Take to Influence People You Really Care About?

When I graduated with my MBA and went to go take a corporate marketing job, everything helpful that I learned about the job was on the job itself. And almost nothing I had learned in business school actually helped me in this role. So when I developed this course, it's called Mastering Influence and Persuasion. It's become the most popular course at the business school. We can't necessarily use the same influence strategies with your friends, partners, colleagues, collaborators, anyone that you know and care about as we do for customers. The kinds of standard influence techniques that we learned from say books like Chaldini's book Influence are not applicable for leadership.