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The Importance of Battle Cards in SaaS
Corne: I've played a role in shaping those battle cards, even though I'm not by discipline a product marketer. And we started from the marketing side with something that's documented. If you can automate all that crap, what opens up more time for sales reps to focus on the things that they love to do and that they're paid to do. Corne: 73% of sales professionals are using this type of technology today to close deals.