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The Oscars' rebrand, Uber’s ‘yoga babble’ earnings call, and Friend of Pivot Andrew Ross Sorkin calls Instagram the 'Super App'

Pivot

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Exploring Rebranding and Innovative Communications

This chapter explores the Oscars' rebranding efforts to connect with modern audiences and highlights Uber's quirky earnings call style. It also discusses Instagram's transformation into a 'Super App' with broadened features beyond traditional social networking.

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