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Rory Sutherland – Moonshots and Marketing - [Invest Like the Best, EP.191]
Invest Like the Best with Patrick O'Shaughnessy
The Seven Deadly Sins
The way in which we design rules for human beings needs to be optimized, not around science, but around psychology. People find it easier to obey bindary rules than they do rules of degree. We break the speed limit much more often than we drive through a red traffic light. I wonder how you think about the seven deadly sins, and how useful they may be as guide versus the more rational speed cost efficiency....
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