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Netflix, Disney+, and Trade Desk—How Streaming Could Upend Advertising

Barron's Streetwise

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Streaming Services and Net Floss - What You Need to Know

net flicks doesn't yet generate steady or meaningful free cash. It's expected to in several years, but its stock market value of close to a hundred billion dollars could make investors ancy. One factor that could hold down it c p ms initially is that it's expected to offer very little targeting data. Streaming services have plenty of data, but they don't wanto leak individual information about their customers. What they need is soft war that can allow the streaming service and advertisers to collaborate on data while preserving privacy. Trade desk is partnered with disney plus to provide a data clean room.

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