Dating as Marketing; Short- vs Long-Term Signals

Relationships are more transactional than we admit. Psychologist Orion Taraban explains what men and women actually want versus what they say! [Pt 1/2]

Full show notes and resources can be found here: jordanharbinger.com/1212

What We Discuss with Orion Taraban:

• People often can't accurately describe what they actually want in relationships. Women may say they want kindness and safety, but these qualities only matter from men they're already attracted to. The key insight: watch what people do, not what they say they want.
• According to Orion Taraban, people are always in relationships with their perceived best available option. This involves both emotional connection and practical value calculations. While this framing may feel uncomfortable, it helps explain why purely psychological dating advice often falls short.
• Contrary to popular belief, there aren't different strategies for short-term versus long-term relationships in modern dating culture. Since sex typically precedes commitment, the path to long-term relationships requires first succeeding at short-term attraction dynamics, then maintaining those behaviors over time.
• Men tend to cheat while staying in relationships (often due to opportunity rather than dissatisfaction), while women are more likely to cheat as a way to transition to better relationships. Women may also engage in "consecutive cheating" — ending one relationship and immediately starting another, which technically isn't infidelity but serves a similar function.
• Focus on attraction first, everything else second. The most practical takeaway is understanding that attraction must be established before other relationship qualities matter. Whether you're looking for casual dating or marriage, you need to first master the fundamentals of becoming attractive to your target demographic. This means being honest about what actually creates attraction rather than what you think should create it. Stay tuned for the second part of this two-part episode (airing later this week), where we'll dive deeper into specific strategies for building and maintaining this attraction in both short and long-term contexts!
• And much more...

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