Are You Undermining Yourself?

We asked, okay, you know, there's a potential to raise prices here. We kept everybody, grandfather, to have whatever rate that they signed up at. And we still have some subscribers on the list who are paying two bucks a month. The other thing that I really, that I realized from this was just a really real surprise for me is how much of a sales booster raising prices can be. It forces them to make a decision and make a decision that's weighted in our favor.