3min chapter

Down the Security Rabbithole Podcast (DtSR) cover image

DtSR Episode 553 - Leadership Series - Selling Cyber Security

Down the Security Rabbithole Podcast (DtSR)

CHAPTER

How to Be a Channel Friendly Company

What do you find his resonating best with an IT channel when trying to sell security into it? I looked at it from when I was on a partner side. Do I trust you and your firm to want to do business because these are my valued customers as the channelYour business card mr. OEM will change five more times over the next 10 years but my relationships will still remain intact so I want to make sure that I'm introducing you as a credible person representing a credible product, he says.

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