This episode originally aired on Cold Call in May 2019. Today we hear from Professor Sunil Gupta about his case entitled Amazon in 2017. With a market cap larger than all other retailers combined, including Walmart, Amazon owns 49% of all online sales. In the time it takes me to read this introduction, the company will earn over $300,000. Will we ever see the likes of it again?
Since its founding in 1994, Amazon has expanded into streaming, cloud computing, content creation, and even groceries. But if traditional business strategy tells us that the key to success is focus, why does Amazon work?