
The state of malls & P.F. Candle Co.'s Made in America strategy
The Modern Retail Podcast
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Navigating the Candle Market Dynamics
This chapter delves into the effects of Canadian tariffs on American businesses and the shifting identity of candle consumers, particularly the rise of unisex products and male loyalty. It discusses retail strategies in response to consumer behavior, seasonal demand, and the challenges of market unpredictability while highlighting the resilience of small business owners.
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