3min chapter

The Upgrade by Lifehacker cover image

How to Get Better at Marketing, With Seth Godin

The Upgrade by Lifehacker

CHAPTER

How to Get Started on a New Idea?

The best way to get there is the path of consistent, persistent generosity in service of your goal. You need to be showing up in front of people with an offering saying here I made this and then seeing what they say in response. When Ford made the Edsel, it cost them a billion dollars to be wrong about a new model of car. Now you can put up a mock up on a YouTube video and see what the world says.

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