How to Sell and Value in Price

Change was the obstacle. It wasn't cost, it wasn't hassle. The change ended up being incredibly simple. We've got to walk them through that process. That's why people change. In this case, let's say this was a B2B sale. And all of a sudden, I walked the person through that change. And that would have done it. Now, if you want to become great at sales, it's not a tipper trick. If there's demand out there and you just haven't found it yet, what? A week or two window between their active and they find a solution.

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