Roberto Oliveira (Blip) on Why WhatsApp, Not ChatGPT, Will Own AI Commerce
The J Curve with Olga Maslikhova
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Navigating Trust and Data in Business Intelligence
This chapter examines the delicate balance between maintaining user trust and using data for business insights, emphasizing compliance and user experience. It highlights WhatsApp's unique advantages for personalized customer interactions and discusses strategies for international expansion, particularly in Latin America. The chapter also delves into the potential of WhatsApp in the evolving AI commerce landscape and the shift towards community engagement over product-centric marketing.
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