S18E3 - Partnering up
unbillable hours - a podcast about better professional services marketing
00:00
Stitch - What's the Benefit?
Michael Stitch: Clients do no longer buy a widget or a piece of software. They say, I have this wasn't's problem. Bring in someone who can fix it. And so when I first think about it from that viewpoint, I don't really care about the product. So essentially, you're saying that they're just sick of the process and they just won't get things done.
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