E008: Your Questions Answered! Marketing Channel Expansion, Team Building, Influencer Marketing & More
Marketing Operators
00:00
Strategies for Incremental Marketing Budget Testing
The chapter delves into budget testing strategies for marketing channels, focusing on incremental spend levels to determine channel impact. The speakers discuss factors like setting incremental benchmarks, geo tests, and MTA targets based on incrementality factors. They emphasize the importance of testing and scaling channels based on results to optimize marketing efforts.
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