The Ultimate Growth Unlock - Frontify Founder and CEO Roger Dudler on building brands and culture
Follow the Gradient
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The Power of Branding in Startups
This chapter explores the critical role of branding for startups, emphasizing that it goes beyond logos to shape overall perceptions and experiences. It discusses the importance of core values, stakeholder engagement, and the persistent value of brand investment, particularly during the COVID-19 pandemic, while illustrating the intricate relationship between brand identity, company culture, and brand equity.
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Transcript
