This chapter discusses the potential for personalized ads on airlines and hotels based on user data. They also acknowledge the need for caution and the possibility of backlash.
Episode 200: Neal and Toby go through the winners and losers of the holiday weekend. Online retailers raked in almost $10 billion on Black Friday and United Airlines might be using customer data to create targeted ads. Plus, why US oil production is on fire and college football hasn't been this popular in a long time. Why advertisers are leaving 'X' in droves and the story behind the 3-year long cruise that was abruptly cancelled two weeks before departure. Finally, a look at the week ahead.