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Morning Brew Daily
Online Retail Rakes in Nearly $10B & 3-Year Cruise Called Off Abruptly
Nov 27, 2023
30:22
Snipd AI
Online retailers raked in almost $10 billion on Black Friday, United Airlines potentially using customer data for targeted ads, US oil production is surging, college football's popularity is on the rise, advertisers leaving 'X' due to controversy, and the abrupt cancellation of a 3-year long cruise.
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Quick takeaways
- Online retailers raked in almost $10 billion on Black Friday, indicating the continued significance of the day for holiday shopping.
- United Airlines is considering using passenger data to serve personalized ads, demonstrating the trend of companies leveraging customer information for additional revenue.
Deep dives
Record Black Friday Spending
Americans spent a record $9.8 billion online on Black Friday, a 7.5% increase from last year. Foot traffic at US retailers also rose 2.1%. This indicates that Black Friday is still a significant day for holiday shopping. Americans are taking advantage of deep discounts and savvy shopping to get the best deals.
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