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/427/ Why Do We Make Our Emotions Match the Market? ft. Eva Illouz

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Emotions and Capitalism: A Sociological Perspective

This chapter explores the complex interplay between individual emotions and broader social forces, particularly within the framework of capitalism. It examines how emotions have become commodified in consumer culture and the impact of technology on relationships, highlighting a shift in how personal connections are navigated through rationalized, market-driven approaches. By challenging traditional views of emotional experiences as solely individual, the chapter sheds light on the emotional investment required in contemporary relationships and the implications of digital dating platforms on authentic connections.

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