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13min chapter
230: $3 Million Per Year with Excel Courses (Featuring Leila Gharani)
The Online Course Show
Navigating Online Course Creation
This chapter explores the strategic choices in creating content for Excel and its intersections with various subjects, including branding and the use of familiar software names in course titles. It highlights the importance of keeping course content updated amidst technology changes and reflects on the benefits of outsourcing content creation to experts. The discussion also covers the dynamics of selling online courses, including the differences between B2B and B2C strategies, and underscores the significance of content marketing in launching new courses.
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Discover
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