The Best One Yet cover image

🇯🇵 “Shogun’s creativity hack” — Disney’s FX innovation strategy. The Fed’s Poseidon announcement. Reese’s athletic pivot.

The Best One Yet

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Monetary Shifts and Bold Branding

This chapter explores the Federal Reserve's recent interest rate cut and its implications for economic growth, alongside Hershey's innovative move towards health-oriented candy products. The discussion also delves into the concept of extreme branding, showcasing how companies can thrive in a competitive market through bold strategies.

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