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10min chapter
Fanny Pack, Bubble Tea & Co: Wie wird etwas zum Trend?
Wissen Weekly
Trends und Megatrends: Ein Überblick
In diesem Kapitel werden die Unterschiede zwischen kurzfristigen Trends und langfristigen Megatrends erläutert, wobei Beispiele wie Nachhaltigkeit und Urbanisierung hervorgehoben werden. Außerdem wird erklärt, wie aktuelle gesellschaftliche Veränderungen und der Retro-Trend das Konsumverhalten beeinflussen.
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