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#181: Content | B2B Copywriting 101 with Will Hoekenga, Founder of Six Words Studio

B2B Marketing with Dave Gerhardt

CHAPTER

Mastering B2B SaaS Copywriting

This chapter explores the complexities of copywriting within the B2B SaaS sector, featuring a guest's journey and insights as a copywriter. It highlights the significance of specialized copywriting versus generic content creation, discussing the challenges of product differentiation in a competitive landscape. The conversation emphasizes the need for clear positioning and effective messaging strategies to enhance conversions and resonate with target audiences.

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