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71. Strategy Success: How to Communicate Your Gameplan
Think Fast Talk Smart: Communication Techniques
What Makes a Good Strategy Story?
I'm curious if you can help us understand what makes a good story about strategy. We've talked a lot about testing assumptions and how to really challenge yourself to be open to what the reality is instead of staying fixed on what you thought it was. I have to tell you when I was doing research for our conversation I had a big smile on my face when I saw that in your thinking about strategic communication and communicating about strategy. You talk a lot about how important storytelling is. And so how do you know whether that's a good story?
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