Jake's motivation: usefulness over money

In this raw and hilarious conversation, Josh sits down with Less Impressed More Involved (Jake Luigi) to talk about the real world of BJJ content creation — the burnout, the loneliness, the tech, the business, the passion, and why creators keep doing it anyway. From the Outlier Database to the creative grind, this is one of the most honest Jiu-Jitsu conversations you’ll hear all year.

Jiu-Jitsu for Imbeciles, feat. Rob Biernacki(FREE): https://www.bjjmentalmodels.com/isuck

sportshygiene.com Promo Code “ISUCK”

Datsusara 10% OFF with Promo Code “ISUCK”: https://www.dsgear.com/ 

The Competitor’s Journey: https://www.simplifyingjiujitsu.com/comp 

Champion’s Stay Present: https://www.simplifyingjiujitsu.com/csp 

Join ISAJJ PRO(ALL of Josh’s Courses in One Place): https://www.simplifyingjiujitsu.com/suck

Follow the show on Instagram: https://www.instagram.com/isuckatjiujitsushow 

Check out the ISAJJ Youtube Channel: https://www.youtube.com/@JoshMcKinney