Navigating Uncertainty in Sports Partnerships

Maggie Drysch, Director of Partnership Activation and Service at the St. Louis Blues, reveals the strategies behind successful NHL partnerships. From her recent SEAT Conference insights to managing diverse sponsor needs, Maggie shares how the Blues create custom activations that deliver value for both partners and fans. Learn about collaborative sales processes, leveraging fan loyalty, and balancing creativity with resource limitations in professional sports partnerships.  Show notes - https://sportsgeekhq.com/429