How Much Pipe Liner Do You Create Every Quarter in the Past Six Quarters?

"It's tough to implement something and think that you're going to have success with it when you don't have the right mind set," says Strie. "Measure what has been happening historically, like how much pipe liner do we create through the web site every quarter in the past six quarters? How much revenue did we close total as the company?" And then setting up self reported attribution, well allow you to say, oh, the people that are actually filling up the forms and actually converting to pipe in are the people that came to our events, or the people that heard about us through word of mouth."